Introduction
In today’s computerized scene, making eye-catching visuals is a significant portion of setting up a solid online nearness. Whether it’s for social media, site pennants, or notices, the measurements of your visuals play an critical part in their viability. One of the most commonly utilized sizes for standards and headers is fondo 820 x 312 diseños pixels, particularly for stages like Facebook. Planning a foundation that fits this particular measure requires both inventiveness and a clear understanding of visual principles.
In this article, we will jump into the fundamental tips for planning a fondo 820 x 312 diseños foundation that captures consideration and clears out a enduring impression. From color plans and typography to the significance of keeping your plan basic however impactful, we’ll cover everything you require to know to make shocking visuals that adjust with your goals.
Understanding the 820 x 312 Background
The fondo 820 x 312 diseños pixel measurement, whereas apparently particular, is perfect for numerous advanced stages, especially as a header or pennant. This measure strikes a adjust between width and tallness, advertising sufficient space for branding, informing, or imaginative visuals without overpowering the viewer.
Why 820 x 312 Pixels?
Platforms like Facebook regularly have strict details for their cover photographs, and 820 x 312 pixels is the suggested measure for high-resolution show over different gadgets. By following to this measure, you guarantee that your plan remains fresh and clear, whether seen on desktop or versatile devices.
Here are a few common employments for an fondo 820 x 312 diseños design:
- Social Media Cover Photographs: Stages like Facebook and LinkedIn regularly require this correct measure for cover images.
- Website Pennants: Numerous websites utilize comparable measurements for saint pictures or pennants on their homepage.
- Digital Advertisements: A few promoting stages permit this measurement for standard advertisements, particularly on web pages.
Key Components of a Awesome 820 x 312 Design
Designing a foundation of this measurement includes more than fair scaling down an picture. There are a few key variables you ought to consider when making a fondo 820 x 312 diseños foundation that looks great and capacities well.
1. Effortlessness is Key
When working with restricted space, it’s imperative to keep your plan straightforward and clean. A cluttered foundation can be overpowering and diminishes from your fundamental message or branding. Utilize negative space shrewdly to guarantee that your substance is simple to studied and get it at a glance.
2. Utilize High-Resolution Images
For any visual substance, particularly on the web, picture determination things. Low-quality pictures will show up pixelated or foggy, which diminishes from the proficient request of your plan. Continuously utilize high-resolution pictures or vectors that will keep up clarity when scaled to fondo 820 x 312 diseños pixels.
3. Center on Branding
If you’re planning for a trade or individual brand, guarantee that the branding components (such as logos, colors, and textual styles) are clearly obvious and agreeable. Your foundation ought to complement your brand’s personality whereas still being stylishly satisfying. Utilize your brand’s color palette and typography in a way that upgrades acknowledgment and recall.
4. Adjusted Color Schemes
Color is a effective device in plan, and the right color conspire can bring out feelings and capture consideration. For your fondo 820 x 312 diseños foundation, select colors that are reliable with your brand character but moreover give sufficient differentiate for readability.
Some tips for choosing colors:
- Complementary Colors: Utilize colors that sit inverse each other on the color wheel for a dynamic look.
- Analogous Colors: These are colors that sit another to each other on the color wheel and make a more concordant, repressed feel.
- Neutral Foundations: Some of the time, less is more. A unbiased foundation can make the content or branding components pop without overpowering the viewer.
5. Typography Matters
If your plan incorporates content, guarantee that it is clear and adjusted with the visual progression. For occasion, the most critical data (such as the company title or tagline) ought to be the most noticeable. Select textual styles that are clean and simple to perused, indeed at littler sizes.
Tips for choosing fonts:
- Sans Serif Textual styles: These are regularly more lucid for computerized use.
- Limit Text style Styles: Adhere to one or two text style styles to dodge clutter.
- Contrast: Guarantee that the content color contrasts well with the foundation for way better readability.
Tools for Planning 820 x 312 Backgrounds
Creating a well-designed foundation requires the right apparatuses. Here are a few prevalent plan computer program and online apparatuses you can utilize to make a professional-looking fondo 820 x 312 diseños background:
1. Adobe Photoshop
Photoshop is a capable instrument that permits for broad customization and accuracy in plan. It’s perfect for more experienced architects who need full control over each angle of their background.
2. Canva
Canva is a user-friendly, web-based plan stage that’s culminate for tenderfoots. It offers a run of layouts, counting choices particularly measured for fondo 820 x 312 diseños pixel standards. You can too customize formats by including your brand colors, textual styles, and images.
3. Figma
Figma is another great instrument for planning web and social media illustrations. It’s especially valuable for collaboration, making it a favorite among groups working on computerized projects.
4. PicMonkey
PicMonkey is comparative to Canva, giving easy-to-use apparatuses for making lovely pennants and foundations. It’s a extraordinary choice for anybody looking for a fast and proficient way to make high-quality designs.
Best Hones for Uploading 820 x 312 Banners
After making the idealize plan, it’s basic to transfer it accurately to guarantee that the picture shows as planning. Whether you’re uploading to social media or a site, take after these tips to make beyond any doubt your fondo 820 x 312 diseños foundation looks its best:
1. Optimize for Web Use
Make beyond any doubt your picture is optimized for the web by compressing the record measure without relinquishing quality. Expansive record sizes can moderate down page stacking times, which may prevent guests from locks in with your content.
2. Test on Distinctive Devices
Before finalizing your plan, test it on different gadgets to guarantee it looks great on both desktops and versatile screens. This guarantees that your fondo 820 x 312 diseños foundation shows up clean and proficient no matter how your group of onlookers sees it.
3. Center Key Elements
For stages like Facebook, where parts of the cover photo may be darkened by profile pictures or buttons, make beyond any doubt that your key components (logos, content, etc.) are centered and not obstructed.
Atrae la atención a los lugares correctos
Existen diversas corrientes de opinión en el mundo de las redes sociales, en specific en lo que se refiere al tamaño de la foto de portada de Facebook. Algunas personas piensan que es mejor combinar su foto de perfil y la foto de portada en una sola imagen cohesionada. Otros expertos prefieren esparcir sus imágenes para dirigir la atención a los espacios correctos de la página.
Por supuesto, no feed nada que decir respecto a que no puedas hacer ambas cosas al mismo tiempo, mientras se vea bien. Esta portada de Facebook de Oreo usa un hermoso gráfico en el extremo derecho de su foto de portada para dirigir la vista hacia el botón de “Enviar mensaje”.
Al mismo tiempo, la foto de perfil se mezcla casi de forma perfecta con la foto de portada porque usa los mismos elementos de diseño y los mismos colores. La experiencia common es una página altamente cohesiva que dirige la atención a los elementos correctos de la página.
Fundamentalmente, cuando estás buscando formas de dirigir la atención de la audiencia, asegúrate de evitar el uso de señales de dirección como flechas. No solo se ven generalmente bastante agresivas, sino que los botones y los llamados a la acción también se muestran de forma diferente en los dispositivos móviles en comparación con las computadoras de escritorio. Esto significa que podrías terminar con una flecha que señale hacia ningún sitio en el dispositivo móvil.
Sigue las reglas proporcionadas por Facebook
Aunque esto pudiera parecer un paso obvio, te sorprendería cuántas personas pasan por alto las reglas de redes sociales y actúan por su cuenta. Aun cuando estés revisando las especificaciones para las fotos de portada de Facebook, asegúrate de revisar otros lineamientos de marca para perfiles. Recuerda:
Las portadas deben ser auténticas: en otras palabras, no pueden ser engañosas, confusas o malintencionadas en ningún sentido.
Las portadas child públicas: debes elegir algo que vaya a atraer a toda la audiencia de seguidores potenciales y fans existentes.
Las portadas child solo tuyas: las marcas no pueden pedir a los promotores que suban sus propias fotos de portada en sus líneas de tiempo como una técnica publicitaria.
Para mantener el resto de tu presencia en Facebook tan profesional como tu foto de portada actualizada, revisa la guía sobre tamaños de anuncios en Facebook y la guía para imágenes en redes sociales para obtener más ayuda.
Mantenlo claro y simple
Una vez que has aprendido las reglas y estás listo para comenzar a buscar la imagen perfecta, asegúrate de elegir un diseño que ocean acertado. Aunque pudiera ser tentador llenar el contenido de la parte prevalent de la página con palabras clave e información, tus visitantes buscan una introducción impecable de tu empresa.
Algunas de las mejores imágenes usan la portada de Facebook para reforzar su sentimiento e identidad de marca sin menoscabar los llamados a la acción, como los botones debajo de la imagen o las publicaciones en la parte predominant del nourish de la página.
Aquí, Evernote usa una ilustración con elementos simples de la marca que determinan el tono sin distraerte por completo del resto del flujo de la página. Los colores y los íconos familiares ayudan a reforzar la identidad de la marca sin la necesidad de un solo elemento de texto que pudiera distraerte de las acciones y contenido dentro de la página.
Muestra la personalidad de tu marca
Las imágenes child más poderosas de lo que el promedio de las empresas cree. De hecho, procesamos imágenes hasta 60,000 veces más rápido que el texto. Con la foto de portada correcta de Facebook, puedes atraer a tu audiencia y obtener su atención mucho antes de que incline tus publicaciones de redes sociales.
Con esto en mente, es importante asegurarse de que tu foto de portada represente lo que tu marca hace. Esto no solo ayuda a tu cliente a saber que está en la página correcta, sino también garantiza que muestras una imagen más consistente de tu compañía en línea.
La portada de la página de Facebook de Slack bromea sobre la función del producto en una forma sutil que finalmente motiva a la audiencia a continuar revisando la página. La thought de Slack como una herramienta para la colaboración que hace que las cosas funcionen en los canales correctos se refleja en una intrigante foto poco común con notas de colores relacionados con la marca. La imagen no está excesivamente editada ni es abrumadoramente promocional, lo que encaja perfecto con la voz casual de marca de Slack.
Muestra las novedades y lo más destacado de la marca
Una foto de portada de Facebook actúa en gran medida como un escaparate. Demuestra lo que estás vendiendo a clientes interesados y los motiva a entrar y obtener más información. Tu encabezado de Facebook es el lugar perfecto para destacar qué feed de nuevo con tu marca y promover los eventos y productos más recientes. Como ya lo hemos mencionado a lo largo de este artículo, asegúrate de que estás mostrando una imagen que es en preliminary lugar atractiva visualmente en vez de bombardear a tu audiencia con información en el espacio de la portada.
Algunas maneras de hacer esto:
Destacar los productos y eventos más recientes: como en el ejemplo front, donde HBO destaca su presentación más reciente con un llamativo Key Art.
Mostrar a tu equipo o tu oficina: ofrece a tus seguidores una visión del aspecto humano detrás de tu empresa y muestra el lado profesional de tu negocio.
Mostrar tu producto en un contexto: demuestra qué pueden obtener tus clientes con lo que ofreces con una imagen que muestra a un cliente o empleado usándolo.
Facts:
- Ideal Dimensions: The 820 x 312 pixel size is perfect for cover photos on social media platforms like Facebook and LinkedIn.
- Importance of Simplicity: A clutter-free design with effective use of negative space makes the banner visually appealing and easy to understand.
- Branding Focus: Logos, colors, and fonts should align with the brand’s identity, ensuring that the design complements the overall branding.
- Color Schemes: Using complementary or analogous colors creates harmony, while neutral backgrounds can make important elements stand out.
- Typography: The text should be legible and balanced, with contrasting colors for better readability.
- Design Tools: Popular tools include Adobe Photoshop, Canva, Figma, and PicMonkey, each offering various features for creating custom designs.
- Uploading Tips: Optimizing images for web use and testing designs across devices ensures consistent quality and user experience.
- Following Guidelines: Facebook’s cover photo guidelines stress authenticity, public appeal, and avoiding misleading designs.
Summary:
Creating an 820 x 312 background design is essential for maintaining a professional and appealing online presence, especially on social media platforms like Facebook, where this specific dimension is required for cover photos. Effective design focuses on simplicity, high-resolution images, proper branding, balanced color schemes, and clear typography. Tools like Adobe Photoshop, Canva, Figma, and PicMonkey are commonly used to design such banners.
The article emphasizes keeping designs simple yet impactful, choosing the right color scheme to evoke emotions, and ensuring typography is readable. Additionally, it discusses the importance of following platform guidelines, such as Facebook’s rules for cover photos. Finally, the article suggests using cover images as an opportunity to highlight brand personality, showcase the latest products or events, and create an inviting visual experience that directs attention to key areas of the page.
FAQs:
- What is the recommended size for a Facebook cover photo?
- The recommended size for a Facebook cover photo is 820 x 312 pixels for optimal display on both desktop and mobile devices.
- Why is it important to use high-resolution images for banner designs?
- High-resolution images prevent pixelation and ensure that the design appears professional and clear across different devices and screen sizes.
- How can I ensure my 820 x 312 background design aligns with my brand?
- Use your brand’s colors, fonts, and logos to maintain consistency with your brand identity. Keep the design simple to avoid overwhelming viewers.
- What tools can I use to create an 820 x 312 banner?
- Tools like Adobe Photoshop, Canva, Figma, and PicMonkey are great for creating professional-looking designs for banners and cover photos.
- How can I optimize my design for different devices?
- Test your design on various devices (desktop, mobile, tablet) to ensure it looks good across all platforms. Additionally, keep the key design elements centered to avoid being obscured by profile images or buttons.
- What are the key elements of a great 820 x 312 background design?
- Key elements include simplicity, branding alignment, clear typography, balanced color schemes, and high-resolution images.
- What should I avoid in my 820 x 312 background design?
- Avoid cluttering the design with too much text or graphics, using low-resolution images, or including misleading elements that don’t reflect your brand.
- Can I use arrows or direction signs in my design?
- It is best to avoid arrows or directional signs as they may not align well across different devices, especially mobile.
- How do I follow Facebook’s guidelines for cover photos?
- Ensure your cover photo is authentic, public-friendly, and represents your brand. Avoid using misleading or confusing images, and do not request users to upload cover photos on their timelines for promotional purposes.
- Can I use a single design for both my profile picture and cover photo?
- Yes, many brands create cohesive designs where the profile picture blends seamlessly with the cover photo, but it’s also effective to keep the elements separate to guide attention to specific areas.
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